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Quality Assurance Framework
Build quality checks into campaign planning, execution and delivery.
A quality-first framework covering lead validation, data security, GDPR awareness, confidentiality and service-level commitments.
Build quality checks into campaign planning, execution and delivery.
Confirm that delivered leads meet the criteria agreed for the campaign.
Treat campaign and prospect information with appropriate care and controls.
Design campaign processes with privacy and data-protection awareness.
Protect client, campaign and prospect information.
Align delivery expectations, qualification criteria and reporting upfront.
Quality is more useful when the delivered lead gives Sales enough context to determine what should happen next.
Who the prospect is.
Whether the prospect meets the agreed campaign criteria.
Relevant information about their situation.
What happens after the lead is delivered.
A lead is valuable when it fits the agreed target criteria, meets campaign qualification requirements, contains accurate and usable information, represents genuine potential and gives Sales enough context to determine the right next action.
Quality is defined with the client according to the campaign objective.