01
Discovery
Understand the business objective, audience and requirements.
Discovery, ICP definition, target audience research, data validation, campaign strategy, multi-channel execution, lead qualification, appointment setting, reporting and continuous optimization.
Understand the business objective, audience and requirements.
Define the companies, accounts, personas and prospects that matter.
Research the audience and relevant buying context.
Validate the data foundation before execution.
Align messaging, channels, qualification and delivery.
Execute across the channels appropriate to the objective.
Apply the agreed qualification criteria and capture useful context.
Create the appropriate next step when the prospect is ready.
Report clearly on activity, outcomes and intelligence.
Learn from the campaign and refine the approach.
The stages connect planning, execution, qualification, learning and continuous improvement.