B2B Demand Generation Partner

Data Services

Better data. Better targeting. Better campaigns.

From custom prospect lists and data acquisition to database cleansing, lead validation and verification, TAG helps businesses build and maintain data they can confidently use.

Point of View

Data is only valuable when you can use it.

A database can contain thousands-or millions-of records. But volume alone doesn’t make data useful. Data becomes valuable when it is relevant, accurate, current and usable.

01

Data List Purchase

Source data according to your requirements, target market and campaign objectives: companies, contacts, job functions, seniority, geography, industry and account criteria.

02

Custom List Building

Start with your ICP. Use persona targeting, named-account targeting, multi-criteria targeting and campaign-specific targeting.

03

Database Cleansing

Clean, verify, update and enrich records so your database keeps pace with change.

04

Lead Validation

Answer: “Does this lead meet the criteria agreed for this campaign?”

05

Lead Verification

Answer: “Can the information associated with this lead be relied upon?”

06

Data + Demand Generation

Connect Target → Build → Engage → Qualify → Validate → Learn so data does not sit in a silo.

ValidationVerification
Does this lead qualify?Is the information accurate?

Relevant

Does the record belong in the target audience?

Accurate

Can the information be relied upon?

Current

Is it sufficiently up to date for the intended use?

Usable

Can the client actually use the data for its intended purpose?

Data + Human Intelligence

The most useful data doesn't stop at a contact record.

A record can tell you who the prospect is. A conversation can help reveal why the prospect may care.

Use TAG for a standalone data requirement or integrate data services into a wider demand-generation program.

Have a data requirement?

Tell us what you’re trying to build, clean, validate or verify.

Discuss Your Data Requirement