B2B Demand Generation Partner

Connecting the right buyers to your business.

Full-funnel B2B demand generation combining data-driven targeting, human engagement and actionable intelligence to create better opportunities for Sales.

TAG logo
The TAG Point of View

The right lead is more than a name in a database.

A prospect becomes valuable when you understand more than who they are. TAG combines data-driven targeting, human engagement and actionable intelligence to turn audience engagement into opportunities Sales can meaningfully pursue.

Target → Acquire → Grow

A simple philosophy. A complete approach.

01

Target

The right audience. Identify the companies, accounts, personas and prospects that matter to your campaign.

02

Acquire

Quality opportunities. Engage the right prospects across the buying journey and create meaningful opportunities.

03

Grow

Stronger business results. Give Sales better opportunities, better context and better conversations to work with.

Full-Funnel Demand Generation

Meet buyers where they are.

Not every prospect is ready to buy today. TAG supports demand generation across the full buying journey-from early-stage awareness to active buying intent.

01

TOFU - Create awareness

Reach relevant audiences with content and conversations around the problems your solution addresses.

02

MOFU - Build consideration

Engage prospects researching solutions, evaluating approaches and developing interest.

03

BOFU - Create opportunities

Identify prospects closer to action through demos, trials, consultations, appointments and other high-intent engagements.

From TOFU to BOFU, TAG helps you engage the right audience at the right stage.

Solutions

One partner. Multiple ways to create demand.

TAG brings together the capabilities needed to target, engage, qualify and create opportunities.

01

Demand Generation

Full-funnel programs across content syndication, email marketing, telemarketing and human-led prospect engagement.

02

Appointment Generation

Create the right next step-not simply another meeting on a calendar.

03

Data Services

Build, cleanse, validate and verify the data behind your campaigns.

04

CH.A.T.

TAG’s enterprise methodology for understanding Challenges, Approach and Timeline-giving Sales a stronger starting point for a meaningful conversation.

Actionable Intelligence

Don't just generate leads. Learn from the conversations.

Every campaign creates intelligence. TAG turns prospect conversations into insights that can help you target, message, sell and optimize better.

01

Target better

Understand which audiences and accounts are responding.

02

Message better

Understand what matters to your prospects.

03

Sell better

Give Sales more context before the conversation begins.

04

Optimize better

Use campaign intelligence to continuously refine your approach.

Two Ways to Work With TAG

Built for enterprise teams, publishers and agencies.

01

Enterprise Solutions

Generate demand. Create opportunities. Give Sales better conversations. From full-funnel demand generation and appointment generation to data services and CH.A.T., TAG helps enterprise teams connect with the right buyers.

02

Publisher & Agency Solutions

Your campaign. Our execution. Extend your delivery capability with a partner that can support email, telemarketing, lead generation, validation, appointments and scalable campaign execution.

CH.A.T. Methodology

What if qualification could do more than tell Sales whether a lead qualifies?

CH

Challenges

What problem is the prospect trying to solve?

A

Approach

What are they doing or considering to address it?

T

Timeline

When do they expect to act?

CH.A.T. isn't a script. It's a conversational framework designed to capture the context behind the opportunity-so Sales has a stronger starting point for a meaningful conversation.

Let's start with the objective.

Tell us what you're trying to achieve. We'll understand your business objective, audience and campaign requirements-and explore where TAG can add value.